1) A.T.E. Enterprises Private Limited will be participating in ITME 2008.

Please visit us at Hall no. 1 stall no. A110.

2) ATEEPL concludes a major project order with Anjani Udyog

In a significant breakthrough, we have concluded a major project order with Anjani Udyog, which is setting-up a spunlace nonwoven project to manufacture cotton pads and wipes.

Mr Heinrich Trützschler with Fleissner and Erko Trützschler teams,
teams of Anjani Udyog and Technopak along with Mr G V Aras of ATEEPL.

The project is coming-up at Mundra SEZ and is being implemented under the consultancy of Technopak, Mumbai. The construction work at site is in progress and the project is expected to be commissioned by March 2009.

As per the orders concluded through ATEEPL with its various principals, the grey fiber opening line and cards will be supplied by Trützschler, Germany, while bleached cotton cards will come from Erko Trützschler, Germany. Bleached fibre opening line and driers will be supplied by Gavazzi, Italy, while the fibre bleaching line will come from Fongs, Hong Kong, and the spunlace line with winder will be from Fleissner, Germany.

ATEEPL's team comprising of nonwoven and processing experts, played a very crucial role in bringing all these suppliers together as one team to offer an excellent competitive package - providing a "one window solution" that ATEEPL stands for. Anjani Udyog and Technopak lauded the role of ATEEPL in handling this project very professionally right from the beginning.

This is the first project of its kind to come up in India and is expected to be a trendsetter in nonwovens arena.

3) Complete package solution in processing from A.T.E.

A.T.E. is now in a position to offer a ‘complete package solution’ to the textile processing sector. Discerning the strong felt needs of the Indian processing sector for a complete package solution from a single source, A.T.E. has been relentlessly pursuing for over a year to address this need. By joining hands with the world leaders in the textile processing sector like Fong’s, Monforts, Eliar, Gavazzi, Andritz Kuesters, Osthoff, Stalam, Stork, Inspiron, Stovec, etc., A.T.E. is now in a position to to fulfill this need. Backed by our domain knowledge, service set-up and nation-wide network, today A.T.E. is in a unique position to serve the Indian processing sector.

We have also entered the garment dyeing and finishing arenas by representing Maino, Italy, of international repute.

Besides our nine regional offices we have also extended our services to the strategic locations of Karnataka, Andhra Pradesh and Chandigarh for the textile processing sector, to provide better service to our valued customers.

As ever, A.T.E. remains steadfast in its commitment of service to customers. We have been strengthening our Customer Support Group and we can now provide ‘complete customer care’ covering, after-sales service, spare-parts support, annual maintenance contracts (AMC), machine audits, technological solutions, etc., to fulfill all service needs of our customers.

At A.T.E. we want to partner you at every step and are making every effort to make sure that we consistently exceed your expectations.

4) A.T.E. and Fong’s join hands

In a strategic tie-up, Fong's National Engineering Company Limited, Hong Kong, the market leader in piece and package dyeing machinery has joined hands with A.T.E. Enterprises Private Limited, effective from July 1, 2008.

Fong's National is the flagship company of Fong's Industries Co., Ltd., China. is the leading dyeing and finishing equipment supplier in the world, with an annual production of over 2,000 sets of dyeing and finishing equipments.

As per the arrangement, has been appointed as an exclusive agent for Fong’s in India and is responsible for the sales and marketing of their piece dyeing machines like soft flow dyeing machines, jet dyeing machines, beam dyeing machines, etc., and package dyeing machines.

Through this tie-up with Fong’s, A.T.E. has further strengthened its product portfolio in knit processing segment and will cater to the needs of the Indian textile processing industry.

The synergy from this tie-up, with the product range from Fong’s and domain expertise and nation-wide network of A.T.E., will greatly benefit the Indian textile industry.

5) Karl Mayer at ITMA ASIA + CITME, Shanghai

Karl Mayer Group, the world leaders in the production of warp knitting and warp preparation machinery, showcased their new generation machinery at ITMA ASIA + CITME in Shanghai. Besides this, Karl Mayer warp preparation section unveiled its new organisation structure, with the recently acquired companies like Sucker and Ira L. Griffin. Karl Mayer Malimo, a specialist in technical textile machinery, exhibited its wide product range including glass fibre reinforced composites.

Karl Mayer is represented by in India.

Some of the latest developments Karl Mayer exhibited at ITMA are:

High speed tricot machine The first two models of tricot machine, featuring CFRP technology, were showcased at ITMA 2007, Munich. Since then, a large number of orders have been placed for these machines world wide. This year Karl Mayer presented a new version of this machine, that runs at a higher speed with the use of CFRP - the highly stable, lightweight and temperature-resistant material.

carbon fibre reinforced bars on the HKS 3-M

For lace and lingerie manufacturers, Karl Mayer has developed a new model ‘RSJ 5/1 EL’, rascheltronic machine, that was launched at the exhibition. The high speed, jacquard raschel machine offers new features like electronic guide bar control facility (EL), the tried and tested piezo jacquard system, electronic fabric take-up and electronic batching, ingenious arrangement of operating elements like operator interface.
Benefits to customers: higher machine speed upto 1100 rpm high versatility and flexibility to produce stretch and non-stretch lingerie fabrics, tulle and sports fabrics quick lapping change and rapid setting-up times

They also showcased the glass-fibre-reinforced composites for the wind turbine sector and boat building.

In future, the machines produced by Karl Mayer, Karl Mayer Rotal, Sucker and Ira L. Griffin will carry the two quality labels, as ‘Karl Mayer’ or ‘Karl Mayer Rotal Sucker’ and will be incorporated into an integrated, user-specific product range, with – a ‘one-stop shop’ solution to textile entrepreneurs.

6) Seminar on ‘Volkmann Product Line’

Volkmann, now known as Oerlikon Saurer, a part of Oerlikon Group, and A.T.E. had recently organized a seminar on ‘Volkmann Product Line’ at Bhilwara, Rajasthan. The seminar focused on the latest technology in twisting machines. Volkmann presented their product range which included the twisting machines like compact twisters, Focus two-for-one twisters and cabling machines for carpet yarns.

Mr Sandip Bakshi, Senior Manager, A.T.E., welcomed the dignitaries from various spinning mills like Mr R N Gupta of LNJ group, Mr S M Gupta of Sangam Spinners, Mr Madhan of Nitin Spinners, Mr R A Kabra of Suzuki Textiles among many others. More than 85 delegates from textile industry attended the seminar along with textile media representatives and local press reporters.

Mr Prashant Mandke, Product Head, A.T.E., highlighted A.T.E.’s long association with Oerlikon Saurer. He pointed out that the strong brand image of Volkmann, for their innovative and quality products, is well complimented by A.T.E.’s domain knowledge and strong nation-wide marketing and service network. He also emphasized that in just four years from the launch of Focus TFO, A.T.E. has sold more than 500 Focus TFO machines across India to customers like Vardhman, Nahar, Ramco, Premier, etc.

Mr Michael Niemeyer, Sales Director, Volkmann, spoke about the growing demand for value added quality yarns. He presented the technological advantages and benefits of Volkmann twisting machines like space saving, low power consumption, user friendly machine operation, low maintenance requirement, etc. He also spoke about the recently launched Volkmann TFO – Fusion Twister – which will be the successor to Focus TFO. He thanked the Indian entrepreneurs for their complete trust on Volkmann machines.

Mr Ketan Rathod, Manager – Sales, A.T.E., thanked all the dignitaries for their participation in the seminar.

7) adds Alps Environmental to its group

Expanding its foothold in clean technology space, A.T.E. Group has added another company, Alps Environmental Technologies Private Limited, to its fold.

Alps is a Mumbai based company established in 2002 and is in the business of providing total project management in the fields of water and waste water treatment. The company also has experience in solar photovoltaic and biogas. It serves across various industry verticals like textile, diary, sugar, pharmaceuticals, petrochemicals, etc. and has a base of satisfied customers.

A.T.E. sees a very good synergy between the business of Alps and its current businesses in textile engineering and flow technology. It sees a lot of opportunities for effluent treatment plants that Alps can offer, particularly in textile processing sector. Water being a depleting resource, people are left with little choice than to look at options to recycle and reuse water, to conserve this all-important resource. Alps has few products which can offer differentiation. It is here the solutions offered by Alps can make a big difference!

Earlier in April 2008, A.T.E. had added the Bangalore based Sumaya HMX Systems Limited to its group, which is in the business of comfort conditioning. It offers state-of-the-art ‘Ambiators’ – an energy-efficient and eco-friendly alternative to air-conditioning, which consumes 65% less power than conventional air-conditioners. Besides huge economic saving to the users and ecological advantages, it also offers Certified Emission Reductions (CER).

A.T.E.’s investments in these companies are in line with the management’s vision to explore the business opportunities around green technologies and products that will help in the sustainable development of resources and environmental protection, while creating value for all stakeholders.

8) Truetzschler Customer Week, Germany -

Truetzschler Gmbh, the world leaders in developing and manufacturing textile spinning machinery from bale to sliver, sponsored a customer-training program in Germany specially for the top technicians of their Indian customers. Representatives from prominent mills across India like K.P.R. Mills, Oswal Denim, Arham Spg Mills, Amravathi Textiles, Pratibha Syntex, and KG Mills took part in the special program at the headquarters of Truetzschler GmbH & Co KG in Moenchengladbach, Germany, in the first week of May 2008.

Mr. Heinrich Truetzschler, Managing Director, Truetzschler, in his welcome speech, explained the importnace of India to Truetzschhler, as India is one of the biggest markets i the world. He also further assured that as has been the case for so many years in the past, India holds a special place in Truetzschler's future plans.

Technical experts from Truetzschler showcased their new products such as the foreign parts detector Securoprop SP-F, Cards TC 06, TC 07 and TC 07S, Draw-frames TD 02, TD 03 and TD 03-600, Super Lap TSL 1 and Comber TCO 1 to the customers. The customers had a chance to interact with the specialists of Truetzschler on various ideas and developments and technology issues.

The customers were also taken to see the facilities of Truetzschler's newest group company, Fleissner GmbH, Egelsbach, which is a world leader in the non-woven business and has a full pilot production line for many kinds of non-wovens.Truetzschler is also a leader in the non-woven through its companies Erko Truetzschler GmbH, Fleissner GmbH and Truetzschler Card Clothing GmbH. In the next few years, India is also expected to see a major boom for non-woven and technical textiles.

9) enters the ‘clean technology’ space with Sumaya HMX -

Through a strategic tie up with a Bangalore based Sumaya HMX Systems Ltd., A.T.E. has entered the clean technology space. A.T.E. is a seven decade old business group operating in the areas of textile engineering, flow technology, print & packaging solutions and machine-to-machine solutions, clean technology being its latest addition.

Sumaya HMX is in the business of manufacturing and marketing eco-friendly and energy efficient alternatives to air conditioning. This product, branded as 'AMBIATOR', consumes 65% less power compared to conventional air-conditioners, resulting in huge economic savings to the end users and ecological advantages.

Sumaya HMX has a state-of-the-art manufacturing set up in Bangalore. Some of its customers are Wipro, HP, Bosch, ABB, ITC, DNA, BIEC, Sun Pharma et. al. The company has won several awards and had been nominated for "World Clean Energy Awards" in 2007.

As a strategic investor, A.T.E. brings with it its domain knowledge in industrial sales, distribution and service, its pan-India presence and market reach. With the combined expertise of both partners, Sumaya HMX plans to stay at the leading edge of technology by integrating appropriate developments, relevant to add value to customers. One important product on the design board is a hybrid air-conditioner. A.T.E.'s market reach will also help grow the business.

Commenting on the tie-up, Anuj Bhagwati, Managing Director of A.T.E. Group, stated that 'clean technology is a passion for A.T.E. not only as a business growth area, but also as an issue of serious social concern.'

A Vaidyanathan, the founder Director of Sumaya HMX who will remain as the Managing Director and shareholder in the company, expressed his happiness on teaming up with A.T.E. group to take the company forward.

10) Customer Satisfaction Survey -
A Resounding Endorsement of 's Customer Orientation:
For the second time in succession, customers have confirmed their satisfaction with A.T.E. and credited A.T.E. as a customer centric, innovative, technology oriented and trustworthy company. A.T.E. maintained high scores on all key customer touch points. These findings emerged from an extensive survey conducted through an external agency, Feedback Business Consulting Private Limited. The survey was carried out through personal interviews covering a sample size of over 600 customers across the business areas that the company operates in, i.e. textile engineering, flow technology (pumps) and print and packing solutions (graphics).

A.T.E., as a company committed to total customer satisfaction, carries out such exercises periodically to get valuable feedback from its customers. From the last survey - conducted in 2005/06 - the company has roped in Feedback, an independent agency, to conduct the survey. This enables A.T.E. to leverage Feedback's expertise to get an in-depth and unbiased view on the company's performance vis-a-vis customer expectations. The survey covered a host of touch points with the customers ranging from pre-sales to post-sales services, image perceptions, etc.

In the face of ever increasing customer expectations, retaining high satisfaction level is a great challenge. This survey indicates that the company improved steadily to maintain its high customer satisfaction indices.

Survey outcomes:

The chart below reflects the satisfaction indices scored by the company on four of the key parameters, in each of its business group. The ratings are done on a 5 point scale – 5 denoting extreme satisfaction and 1 denoting extreme dissatisfaction.

The survey further showed that over 60% of the customers of the company fall in the category of ‘core’ group. Customers evincing high level of satisfaction, loyalty and willingness to recommend the products to others have been classified as ‘core’ group, which indicates the customers' preference for A.T.E.! At a time when the customer loyalty is almost non-existent, this is heartening to the company.

The survey also highlighted A.T.E.’s strengths, and suggested areas of improvement as well as weaknesses of A.T.E. Products, product performance, pre-sales, installation, service and support and personnel attitude have emerged as the strengths of A.T.E. Frequency of communication with customers for sharing industry level developments and technical/technological updates, better customer coverage and more empowerment of front line staff for quick decisions have emerged as the areas that the company needs to continue to make improvement.

Commenting on the survey outcome, Mr Anuj Bhagwati, Managing Director of A.T.E. Enterprises Private Limited, stated: 'the big message from the survey is that we have acted in our customer's interests and that is why our satisfaction indices have stayed quite high, at the level of last survey conducted two years ago. We will now focus on the areas of improvement as brought out by the survey, to see that we make definite strides forward in these areas. We are also brainstorming other ideas to delight our customers. I really want the company to move up on the satisfaction index by the next survey'.