As a conscientious corporate citizen, A.T.E. conducts its business in an eco-friendly manner and contributes towards environment conservation.

As a policy, A.T.E. Group promotes the usage of for all its office stationery, corporate greeting cards etc. These are sourced from NGOs to ensure that the contribution is directly utilized for upliftment of the under-privileged.

In 1979, A.T.E. Group set up the Associated Industries Rural Development Trust to help in the upliftment of rural poor. Today the Trust is, in a small way, successfully engaged in a variety of social causes by providing financial help and education, especially for the children and promoting general health awareness and hygiene.

The Trust has adopted ten villages to promote a variety of educational, medical, social and developmental programs.

Commitment to social obligation - The Gandhian principle of trusteeship is well emulated by the Trust in the sense that the trustees have diverted a part of their profits to developmental activities in villages.

Self Reliance - While translating this sense of social obligation into specific tangible processes, the Trust is committed to initiate activities with the involvement and participation of the local population and ensure an inbuilt system of self-sustenance.

In terms of perspective and approach, the Trust has perceived a need for initiating developmental processes with an interface which integrates human resources, local markets and infrastructural facilities available at village level.

Focus areas of Trust are as follows: